With the relaxation of anti-epidemic policies in various places, the enthusiasm for travel during the summer vacation this year has soared, and the cultural tourism market has shown a strong recovery trend. Data from the same process shows that during the summer vacation, the attention of homestays and camping around the city continued to increase. Among them, the search popularity of camping increased by 54% month-on-month, and “camping” has also become one of the popular accommodation keywords for the 2022 summer vacation.
According to iiMedia Research, the core market size of China’s camping economy in 2021 will reach 74.75 billion yuan, a year-on-year increase of 62.5%; the driving market size will be 381.23 billion yuan, a year-on-year increase of 58.5%. It is estimated that the core market size of China’s camping economy will rise to 248.32 billion yuan in 2025, driving the market size to 1,440.28 billion yuan. With the upgrading of consumption, more and more consumers join in camping activities, and camping and its related industries have a large space for development in China.
Is there a new opportunity for the lighting company?
The boom in the camping economy has also brought fire to many outdoor products. The “2021 Generation Z Camping Social White Paper” shows that among the current camping groups, the post-95s account for the highest proportion, accounting for about 32.8% of the total population, becoming the main force driving new consumption. Among them, tents, mattresses, sleeping bags, cooking utensils, ambient lights, mobile bathing halls, folding toilets and pet anti-lost clothing are the “eight items for exquisite camping” developed by the post-95s.
Consumers have shown great enthusiasm for camping, which has led to an increase in the consumption of camping products and the emergence of new business opportunities. The turnover of all kinds of camping equipment has increased, and tents, camping tables and chairs, camping lamps, and camping mats are all at the forefront of the year-on-year increase in turnover.
In addition, handheld lighting, off-grid lighting, and mobile lighting products have become a must for night camping. Under the hot sale of camping lighting equipment, which lighting companies have already shared the dividends of the “camping economy” in advance?
Mobile energy storage power
Kingworld has developed and produced a series of energy storage power supplies, solar panels, portable solar camping lights, solar fans and other products mainly for outdoor camping. Among them, the mobile energy storage power supply supports solar charging, AC220V/110V charging, and also Support USB QC2W and PD18W fast charging, can charge mobile phones, tablet computers, power banks, cameras, etc., with 180000MA large-capacity battery, easy to use, carry it with you
LED flashlight supports charging method. LED camping lights, headlights and searchlights are mainly designed for the light source requirements of outdoor activities, support solar energy and other charging methods, and have the functions of influence, mobile power, and lighting. High luminous efficiency, small heat loss and strong light concentrating, mainly used in camping, hiking, off-road and emergency.
Solar Photovoltaic Panel Folding Bag Series
Using high-efficiency monocrystalline silicon solar panel, high photoelectric conversion rate, reducing light loss, improving battery efficiency, equipped with QC3.0 fast charging, foldable and easy to carry, plug-and-play solar panel, so that you can have it when camping or working outdoors Continuous power supply, and waterproof, corrosion-resistant, high-temperature resistance, 20W-120W specifications, can charge mobile phones, tablet computers, power banks, cameras, solar fans, solar lights, etc.
With outdoor life and outdoor sports increasingly becoming a new trend in lifestyle, mobile lighting products have become an essential tool for outdoor activities because of their portability and ability to meet continuous lighting. Therefore, the multi-functional solar emergency lights, multi-functional LED emergency lights, mini emergency lights and other products launched by kingworldlighting are highly compatible with the needs of people for emergency power consumption and portability of lighting products during outdoor camping activities.
The current camping lighting market is still in a stage of rapid development. The reason why some LED lighting companies can run into the market faster is mostly due to their deep precipitation in the fields of off-grid lighting, mobile lighting, and after-installation lighting.
Under the explosion of “camping economy”, LED lighting companies need to find the right position, identify the potential demand of the camping market in advance, and combine their own advantages to carry out in-depth cultivation of related products, so as to provide personalized and diversified products and services for camping consumers. in order to find new breakthroughs in development.
Kingworld focuses on the global information AI IoT platform, covering outdoor lighting, landscape lighting, industrial lighting, smart lighting, smart agriculture, Non-standard customized projects, rural revitalization solar energy products, factory intelligent lighting energy-saving transformation, etc.